Items where Author is "Veloutsou, Cleopatra"

Article

Veloutsou, Cleopatra and Bian, Xuemei (2008) A cross-national examination of consumer perceived risk in the context of non-deceptive counterfeit brands. Journal of Consumer Behaviour, 7 (1). pp. 3-20. ISSN 1472-0817

Bian, Xuemei and Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 211-222. ISSN 1350-231X

Book Section

Bian, Xuemei and Veloutsou, Cleopatra (2017) Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. In: Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections . Palgrave MacMillan, pp. 331-350. ISBN 978-1-352-00010-8