Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China

Bian, Xuemei and Veloutsou, Cleopatra (2017) Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. In: Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections . Palgrave MacMillan, pp. 331-350. ISBN 978-1-352-00010-8

Full text not available from this repository. (Request a copy)
Item Type: Book Section
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 12 Feb 2018 12:55
Last Modified: 19 Nov 2019 09:48
URI: http://nrl.northumbria.ac.uk/id/eprint/33333

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics