Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden. ISBN 9783834960184
Full text not available from this repository.| Item Type: | Book |
|---|---|
| Additional Information: | Rough translation: Portfolio advertising as a technique of impression management: a study of the mutual reinforcement of brand and product brands |
| Subjects: | N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 12 Nov 2012 17:47 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/10242 |
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