Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach [book review]. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X
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Official URL: http://dx.doi.org/10.1362/146934711X589499
| Item Type: | Article |
|---|---|
| Additional Information: | Review of: Dahlen, M., Lange, F. and Smith, T. (2010) Marketing Communications: A Brand Narrative Approach. London: John Wiley & Sons. ISBN: 978-0470319925. |
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Matthew Kearney |
| Date Deposited: | 26 Mar 2013 15:09 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/11600 |
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