Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Ellen Cole |
| Date Deposited: | 27 Mar 2013 15:41 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/11728 |
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