Vlachos, Ilias (2013) Investigating e-business practices in tourism :a comparative analysis of three countries. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 8 (1). pp. 179-198. ISSN 1790-8418
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Abstract
This study examined the behaviour of tourist companies in relation to the adoption of e-business technologies and applications. The study aimed to identify groups of companies with homogenous behaviour among three European countries (Greece, Portugal and Norway). Based on data from a European survey, the study employed two-step cluster analysis which revealed 14 clusters of common behaviour (five clusters in Greece, five in Portugal and four in Norway). These clusters were named as: Leaders’ ‘Technology Experts’, ‘Fast Adopters’ ‘Beginners’, ‘Late Adopters’. In Norway, the group ‘Late Adopters’ also included companies characterised as ‘Beginners’ in the other two countries. We suggest further investigation among European countries in order to reveal more groups of similar behaviour toward e-business adoption.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | tourism sector, cluster analysis |
| Subjects: | N100 Business studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Ilias Vlachos |
| Date Deposited: | 05 Jul 2013 09:02 |
| Last Modified: | 17 Dec 2023 15:35 |
| URI: | https://nrl.northumbria.ac.uk/id/eprint/12946 |
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