Practitioner Perspectives on Arts Tourism Marketing

Copley, Paul and Robson, Ian (2001) Practitioner Perspectives on Arts Tourism Marketing. Journal of Travel and Tourism Marketing, 10 (2-3). pp. 23-46. ISSN 1054-8408

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Abstract

Explores the issue of arts marketing, specifically in the UK, through a review of the literature on marketing in the public sector and its application to the linked arts and tourism industries; interviews twenty arts marketers from a range of venues and distils nine key themes from the data generated - from 'is arts marketing different?' and 'marketing the arts is heresy' to the techniques in use and criticisms of arts marketing. Discusses the differences between commercial and arts marketing, and the difficulties posed by the uniqueness of the product and the political/funding situation.

Item Type:	Article
Uncontrolled Keywords:	Arts, marketing, tourism
Subjects:	N100 Business studies N500 Marketing N800 Tourism, Transport and Travel
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Becky Skoyles
Date Deposited:	19 Dec 2013 11:51
Last Modified:	19 Nov 2019 09:55
URI:	http://nrl.northumbria.ac.uk/id/eprint/14855

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