Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 19 Dec 2013 12:05 |
| Last Modified: | 19 Nov 2019 09:54 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/14858 |
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