Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N100 Business studies N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 19 Dec 2013 13:08 |
| Last Modified: | 19 Nov 2019 09:55 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/14870 |
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