Brand building the sponsorship way

Copley, Paul (1999) Brand building the sponsorship way. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 13:19
Last Modified: 19 Nov 2019 09:55
URI: http://nrl.northumbria.ac.uk/id/eprint/14874

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