Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm

Copley, Paul (1996) Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

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Item Type:	Conference or Workshop Item (Paper)
Subjects:	N100 Business studies N500 Marketing
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Becky Skoyles
Date Deposited:	19 Dec 2013 15:11
Last Modified:	19 Nov 2019 09:55
URI:	http://nrl.northumbria.ac.uk/id/eprint/14886

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