Internal Marketing and Employee Engagement: A typology

McLeay, Fraser and Yoganathan, Vignesh (2013) Internal Marketing and Employee Engagement: A typology. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

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In this paper we present the results of survey of 3,200 employees of a UK local authority. We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.

Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Fraser Mcleay
Date Deposited: 02 Jan 2014 12:05
Last Modified: 01 Apr 2020 07:26

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