McLeay, Fraser, Pandit, Ameet and Hazrul, Nick (2013) Perceived risk and consumer decision making: examining the moderating influence of cultural dimensions. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.
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Official URL: http://pandora.nla.gov.au/pan/25410/20140311-1105/...
Abstract
In this paper we present the results of survey of 3,200 employees of a UK local authority.
We seek to address apparent gaps in the literature by using internal market research to identify segments of employees and describe the resulting implications from an IM perspective. In doing so, we utilise concepts from both the HRM and marketing literature and contribute to academic understanding in both fields.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | internal marketing, employee engagement, segmentation, service organisation |
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Fraser Mcleay |
| Date Deposited: | 09 Aug 2016 14:54 |
| Last Modified: | 19 Nov 2019 09:51 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/14941 |
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