McNeill, Andrew and Briggs, Pamela (2014) Understanding Twitter Influence in the Health Domain: A social-psychological contribution. In: CHI 2014, 26 April-1 May 2014, Toronto, Canada.
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Abstract
Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | social media, influence, social psychology, methods, theory |
| Subjects: | C800 Psychology G400 Computer Science |
| Department: | Faculties > Health and Life Sciences > Psychology |
| Depositing User: | Pamela Briggs |
| Date Deposited: | 12 Jun 2014 09:48 |
| Last Modified: | 17 Dec 2023 15:02 |
| URI: | https://nrl.northumbria.ac.uk/id/eprint/16566 |
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