Understanding Twitter Influence in the Health Domain: A social-psychological contribution

McNeill, Andrew and Briggs, Pamela (2014) Understanding Twitter Influence in the Health Domain: A social-psychological contribution. In: CHI 2014, 26 April-1 May 2014, Toronto, Canada.

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Official URL: http://dx.doi.org/10.1145/2567948.2579280


Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological theories such as social norms, social representations, emotions and rhetorical psychology to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: social media, influence, social psychology, methods, theory
Subjects: C800 Psychology
G400 Computer Science
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Pamela Briggs
Date Deposited: 12 Jun 2014 09:48
Last Modified: 17 Dec 2023 15:02
URI: https://nrl.northumbria.ac.uk/id/eprint/16566

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