Understanding Twitter Influence in the Health Domain: A social-psychological contribution

Briggs, Pamela and McNeill, Andrew (2014) Understanding Twitter Influence in the Health Domain: A social-psychological contribution. WWW Companion '14 Proceedings of the companion publication of the 23rd international conference on World wide web companion. pp. 673-678.

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Official URL: http://dx.doi.org/10.1145/2567948.2579280


Twitter can be a powerful tool for the dissemination and discussion of public health information but how can we best describe its influence? In this paper we draw on social-psychological concepts such as social norms, social representations, emotions and rhetoric to explain how influence works both in terms of the spread of information and also its personal impact. Using tweets drawn from a range of health issues, we show that social psychological theory can be used in the qualitative analysis of Twitter data to further our understanding of how health behaviours can be affected by social media discourse.

Item Type: Article
Subjects: C800 Psychology
G400 Computer Science
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Andrew Mcneill
Date Deposited: 12 Jun 2014 09:07
Last Modified: 10 Oct 2019 23:15
URI: http://nrl.northumbria.ac.uk/id/eprint/16569

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