Macht, Stephanie (2014) Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing? Strategic Change, 23 (7-8). pp. 439-460. ISSN 1099-1697
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Macht_(2014)_Reaping_value-added_benefits_from_crowdfunders..._(after_reviewers).doc - Accepted Version Download (761kB) |
Official URL: http://onlinelibrary.wiley.com/doi/10.1002/jsc.198...
Abstract
Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.
| Item Type: | Article |
|---|---|
| Subjects: | N100 Business studies N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Paul Burns |
| Date Deposited: | 19 Nov 2014 11:18 |
| Last Modified: | 19 Nov 2019 09:50 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/18232 |
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