Salander, Britta (2011) Emotionality in Business-to-Business Marketing Communications. Doctoral thesis, Northumbria University.
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BSalander_PhD_Thesis_2010_ethesis_complete.pdf Download (5MB) | Preview |
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Business, Marketing |
| Subjects: | N100 Business studies |
| Department: | University Services > Graduate School > Doctor of Philosophy Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | EPrint Services |
| Date Deposited: | 08 Sep 2011 15:21 |
| Last Modified: | 17 Dec 2023 13:51 |
| URI: | https://nrl.northumbria.ac.uk/id/eprint/2026 |
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