Emotionality in Business-to-Business Marketing Communications

Salander, Britta (2011) Emotionality in Business-to-Business Marketing Communications. Doctoral thesis, Northumbria University.

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Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Business, Marketing
Subjects: N100 Business studies
Department: University Services > Graduate School > Doctor of Philosophy
Faculties > Business and Law > Newcastle Business School
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Depositing User: EPrint Services
Date Deposited: 08 Sep 2011 15:21
Last Modified: 17 Dec 2023 13:51
URI: https://nrl.northumbria.ac.uk/id/eprint/2026

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