Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness

Chen, Ye and Lin, Zhibin (2018) Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21 (1). pp. 41-57. ISSN 1368-3500

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Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.

Item Type: Article
Uncontrolled Keywords: perceived fashionability, website stickiness, dual-system theories, e-tourism, Internet, China
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Zhibin Lin
Date Deposited: 21 Oct 2015 08:52
Last Modified: 19 Nov 2019 09:47

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