Schaub, Sebastian, Yoganathan, Vignesh and Hart, David (2015) B2B Brands & Emotional Decision-making: a dual (buyer-seller) perspective from a German speciality chemicals manufacturer. In: Australia and New Zealand Marketing Academy Conference 2015, 29th Nov - 2nd Dec 2015, Sydney, Australia.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Vignesh Yoganathan |
| Date Deposited: | 13 Jan 2016 09:24 |
| Last Modified: | 19 Nov 2019 09:49 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/25396 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
