Kizgin, Hatice, Robson, Andrew, Jamal, Ahmad and Coates, Nigel (2014) Acculturation Experiences of Turkish Immigrants in Netherlands. In: Association of Consumer Research, USA., 23-26 October 2014, Baltimore.
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Official URL: http://www.acrwebsite.org/volumes/1017493/volumes/...
Abstract
Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Nigel Coates |
| Date Deposited: | 03 Feb 2016 16:10 |
| Last Modified: | 19 Nov 2019 09:50 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/25839 |
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