Acculturation Experiences of Turkish Immigrants in Netherlands

Kizgin, Hatice, Robson, Andrew, Jamal, Ahmad and Coates, Nigel (2014) Acculturation Experiences of Turkish Immigrants in Netherlands. In: Association of Consumer Research, USA., 23-26 October 2014, Baltimore.

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Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.

Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Nigel Coates
Date Deposited: 03 Feb 2016 16:10
Last Modified: 19 Nov 2019 09:50

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