Ward, Janet and Coates, Nigel (2016) Developing a Methodology to Research the Avatar/User Relationship. In: American Marketing Association - Winter Conference, 26-28 February 2016, Las Vegas, USA.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Nigel Coates |
| Date Deposited: | 04 Feb 2016 14:15 |
| Last Modified: | 19 Nov 2019 09:49 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/25865 |
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