Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2016) Consumer perceptions of online review helpfulness. In: European Academy of Marketing Conference (EMAC 2016), 24th - 27th May 2016, Oslo.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 09 Aug 2016 15:38 |
| Last Modified: | 19 Nov 2019 09:49 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/27531 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
