Towards a holistic framework of design competence

Gribbin, John, Young, Robert and Aftab, Mersha (2016) Towards a holistic framework of design competence. In: 19th Academic Design Management Conference, 28th - 29th July, Boston, USA.

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Abstract

This article focuses on the development of a holistic competence framework
that highlights the relationship between knowledge, attitude, skill and
capability within the field of design management and design led innovation.
Whilst individual expertise in the aforementioned attributes are important to
individual performance, it is argued that becoming an expert in design ultimately originates from a combination of these attributes and the ability to
apply them in any given context.
The article derives a framework through a systematic review of the design
competence literature, before applying this framework to a case study based
on a postgraduate design project. The case study provides an insight into the
competence held and developed by individuals at a postgraduate level multidisciplinary design-led innovation practice course, providing a
foundation for future study in the area. The framework is capable of mapping
the transition of competence from the novice designer to an expert who has
mastered the ability to apply competence to any given context and as such
offers a unique insight into design competence, given that current models
primarily focus on education alone with little discussion of transition into
design management, design-led innovation and its practice.

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