Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Anders Wappling |
| Date Deposited: | 17 Jan 2017 11:20 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/29179 |
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