Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Nigel Coates |
| Date Deposited: | 23 Jan 2017 11:08 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/29299 |
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