Negative emotion, positive action: A study of Chinese consumer green food purchase intention

Jin, L., Lin, Zhibin and McLeay, Fraser (2017) Negative emotion, positive action: A study of Chinese consumer green food purchase intention. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Becky Skoyles
Date Deposited: 18 Sep 2017 11:01
Last Modified: 19 Nov 2019 09:47
URI: http://nrl.northumbria.ac.uk/id/eprint/31839

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