Lichy, Jessica, Major, Bridget and McLeay, Fraser (2017) Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience. In: BAM 2017 - British Academy of Management Annual Conference, 5-7 September 2017, Warwick.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 18 Sep 2017 11:09 |
| Last Modified: | 19 Nov 2019 09:47 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/31841 |
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