Bian, Xuemei, Yannopoulou, Natalia, Wang, Kai-Yu and Liu, Shu (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40. p. 1132. ISSN 0098-9258
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Official URL: http://acrwebsite.org/volumes/1012431/volumes/v40/...
Abstract
This research examines the psychological motivations of different consumer categories in counterfeits’ consumption, while considering different quality levels of such products. Our findings reveal consumers’ enjoyment during the shopping experience and satisfaction of securing a good deal as the main psychological motivations of such purchases, and offer guidelines to practitioners.
| Item Type: | Article |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 06 Dec 2017 12:00 |
| Last Modified: | 19 Nov 2019 09:04 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/32741 |
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