Brown, David, Charity, Ian and Robson, Andrew (2016) Multicultural HE student perspectives of factors in international marketing simulation efficacy. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 11 Jan 2018 12:18 |
| Last Modified: | 19 Nov 2019 09:48 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/33083 |
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