Behavioural Change and Innovation in Water Consumption

Fenwick, Howard (2015) Behavioural Change and Innovation in Water Consumption. In: A vision of Sustainability with focus on water: Cumulus Mumbai 2015, 3-5 December 2015, Bombay.

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Abstract

Design Student perception and ability to change the world in which they live often falls short of any significant advances. Design is often most effective in exploiting small incremental changes that highlight big issues, rather than singular engineered solutions. This paper explores the methods and techniques employed by undergraduate Industrial Design students investigating sustainability and innovation in water consumption and sanitation.

Students set out to understand and subsequently influence routine and conditioned behaviour. Industrial Designers, in particular ‘T’ shaped Industrial Designers, often make headway in understanding and problem solving. The 360 degree understanding of good Industrial design thinking operate in matters of interconnections including ethnological and social needs coupled with insight and application. Good design solutions try to challenge explorative economies, better understand resource in consumerism and fundamentals of the exchange of value needs.

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