Deviance, Dissonance, and Détournement: Culture jammers` use of emotion in consumer resistance

Sandlin, Jennifer and Callahan, Jamie (2009) Deviance, Dissonance, and Détournement: Culture jammers` use of emotion in consumer resistance. Journal of Consumer Culture, 9 (1). pp. 79-115. ISSN 1469-5405

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Abstract

Because emotion plays such a large part in the creation of the hegemony of consumerist ideology, we contend that any complete understanding of consumer resistance movements must also take into account the role of emotion in fighting against consumerist ideologies and global corporate control. In this article, we theorize about the role emotion plays in consumer resistance social movements — especially those using the resistance tactic of culture jamming. Drawing upon the frameworks of emotional hegemony and emotion management, we present an emotion cycle of resistance associated with consumer resistance activism. We illustrate the cycle by using examples from culture jamming enacted by groups such as Adbusters and Reverend Billy and the Church of Stop Shopping.

Item Type:	Article
Uncontrolled Keywords:	consumer resistance, consumer social movements, culture jamming, emotion management, sociology of emotion
Subjects:	C800 Psychology N500 Marketing
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Becky Skoyles
Date Deposited:	09 May 2018 09:16
Last Modified:	19 Nov 2019 09:53
URI:	http://nrl.northumbria.ac.uk/id/eprint/34190

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