Bailey, Mark, Spencer, Nicholas, Smith, Neil, Aftab, Mersha, Knott, Christopher and Sams, Phil (2018) Framing strategic value through design-led innovation practice. In: Proceedings of the DESIGN 2018 15th International Design Conference. University of Zagreb, pp. 1781-1792. ISBN 9789537738594
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Abstract
In university/industry collaborative projects, full project value is often overlooked and such projects can be viewed simply as contributing to student employability agendas. Initially, collaborators tend to place value solely on the projects’ created outputs. This paper reveals how strategic value evolves during such projects and identifies frame creation as a means of highlighting additional values in design-led innovation projects. Identifying ‘value-frames’ allows the academic team to be more purposeful in aligning project focus to partner objectives, thereby increasing impact potential.
| Item Type: | Book Section |
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| Uncontrolled Keywords: | value driven design, design education, innovation |
| Subjects: | W200 Design studies X900 Others in Education |
| Department: | Faculties > Arts, Design and Social Sciences > Design |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 03 Jul 2018 09:03 |
| Last Modified: | 01 Aug 2021 11:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/34787 |
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