The suitability of SROI to assess Social Marketing Campaigns

Shaw, Alan (2014) The suitability of SROI to assess Social Marketing Campaigns. In: ISM-Open Conference, 29 September 2014, Milton Keynes.

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The objective of this study is to demonstrate how an existing cost based analysis framework can be utilised to assess either the potential or actual impact of a social marketing campaign. It is based on a case study with People Matters (Leeds) CIC who commissioned the author to analyse the effectiveness of its social marketing campaigns so that it could demonstrate value and gain additional funding from the Big Lottery.

Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 05 Jul 2018 14:48
Last Modified: 19 Nov 2019 09:50

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