Bian, Xuemei (2018) Does Emotional Brand Attachment Matter? In: ANZMAC 2018 - Australia and New Zealand Marketing Academy Conference, 30th November - 2nd December 2018, Adelaide, Australia.
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Paul Burns |
| Date Deposited: | 15 Mar 2019 15:36 |
| Last Modified: | 19 Nov 2019 09:46 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/38424 |
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