Does Emotional Brand Attachment Matter?

Bian, Xuemei (2018) Does Emotional Brand Attachment Matter? In: ANZMAC 2018 - Australia and New Zealand Marketing Academy Conference, 30th November - 2nd December 2018, Adelaide, Australia.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
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Depositing User: Paul Burns
Date Deposited: 15 Mar 2019 15:36
Last Modified: 19 Nov 2019 09:46

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