Seeing the Unseen: Visualizing Organizational Culture in the Classroom

Black, Kate and Warhurst, Russell (2018) Seeing the Unseen: Visualizing Organizational Culture in the Classroom. Management Teaching Review. ISSN 2379-2981

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This article describes an inquiry-based classroom activity for strategic management, human resource management, and related courses to enhance the understanding of organizational culture. We use visual methods to provide fresh insights into an organization’s culture from which we can enable students to draw conclusions upon how this culture might affect organizational strategy. Students use their camera phones to take photos that encapsulate organizational culture, with their business school used as an exemplifying case. Students present their photos explaining what, from their perspective, the photos say about culture and its influences upon strategy and organizational performance. Other students are encouraged to offer alternative readings, thereby demonstrating the multiple interpretations of culture. An instructor-led plenary focuses upon theoretical themes within the photos. These themes are plentiful, varying from class to class. In our experience, the activity has also provided opportunities for the discussion of topics such as gendering and ethnic bias.

Item Type: Article
Uncontrolled Keywords: visual, organizational culture, photos, organizational strategy, strategic HRM
Subjects: N200 Management studies
X300 Academic studies in Education
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Ellen Cole
Date Deposited: 07 Aug 2019 16:08
Last Modified: 19 Nov 2019 09:46

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