Visual Public Relations: Strategic Communication Beyond Text

Collister, Simon and Bowman, Sarah (2018) Visual Public Relations: Strategic Communication Beyond Text. New Directions in PR and Communications Research . Routledge, Oxford and New York. ISBN 9781138064669

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Abstract

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.

Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.

Item Type:	Book
Uncontrolled Keywords:	visual PR, spatial PR, visuality
Subjects:	N500 Marketing
Department:	Faculties > Arts, Design and Social Sciences > Social Sciences
Related URLs:	Publisher
Depositing User:	Paul Burns
Date Deposited:	22 Jul 2019 16:47
Last Modified:	22 Jul 2019 16:47
URI:	http://nrl.northumbria.ac.uk/id/eprint/40125

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