Bowman, Sarah (2016) Public Relations and Communications. In: The Public Relations Handbook. Routledge, Oxford and New York, pp. 27-49. ISBN 9781138890954
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Abstract
This chapter explores different communication theories and traditions that underpin public relations. It takes a thematic approach looking at who, what, why and how of communication and grounds the idea of PR firmly in a societal context. As part of this it also looks at the role of the media in communicating to and between organisations and individuals in society. All themes are interconnected and taken together help us understand the complexity of PR. Many of these ideas will be picked up later in this book but for now this chapter aims to provide an overview. It concludes by bringing these ideas together and what it means to public relations practice.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | public relations, public relations theory, communications theory |
| Subjects: | N500 Marketing |
| Department: | Faculties > Arts, Design and Social Sciences > Social Sciences |
| Related URLs: | |
| Depositing User: | Paul Burns |
| Date Deposited: | 23 Jul 2019 12:23 |
| Last Modified: | 01 Aug 2021 11:05 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/40137 |
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