Giving Meaning to Products Via a Conceptual Design Approach

Yaldız, Naz and Bailey, Mark (2019) Giving Meaning to Products Via a Conceptual Design Approach. In: ICED19 - 22nd International Conference on Engineering Design, 5th - 8th August 2019, Delft, Netherlands.

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Although the conceptual design is a fundamental process through which design decisions are made, its focus is on finding the right solution. Is finding the right solution enough for a good design? Defining the problem or applying a solution-focused process may not be enough to create the differences that must be present in today's variable conditions. This can be overcome through seeking meaning instead of seeking a solution. The purpose of this article is to develop an approach that focuses on seeking meaning for products by starting with a design-thinking approach to the conceptual design process in engineering design. Focusing on a search for meaning in engineering design will provide advantages, such as creating unique values and sustainable competition.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Conceptual design, Innovation, Creativity
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Paul Burns
Date Deposited: 03 Oct 2019 16:04
Last Modified: 01 Aug 2021 10:17

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