Burton, Nicholas, Nyuur, Richard, Amankwah-Amoah, Joseph, Sarpong, David and O'Regan, Nicholas (2020) Product architecture and product market internationalization: A conceptualization and extension. Strategic Change, 29 (1). pp. 47-55. ISSN 1086-1718
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Abstract
Designing a modular product architecture and corresponding organization design may enable firms to internationalize more effectively and efficiently. Open and closed, integrated, and modular product architectures may be associated with increasing product market and firm internationalization. We postulate that the more open and modular the product architecture, the easier product market internationalization becomes. We hypothesize that an open and modular product architecture may permit international product markets to become “components” within a strategy of “modular internationalization.”
| Item Type: | Article |
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| Uncontrolled Keywords: | Modularity, Internationalization, Product architecture, Entry Modes |
| Subjects: | N100 Business studies N500 Marketing N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Elena Carlaw |
| Date Deposited: | 29 Jan 2020 12:07 |
| Last Modified: | 07 Jan 2022 03:30 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/41988 |
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