Enhanced Entrepreneurial Learning through Visual Experiential Learning

Jones, Paul, Newbery, Robert and Underwood, Philip (2017) Enhanced Entrepreneurial Learning through Visual Experiential Learning. In: Entrepreneurship Education. Emerald, Bingley, pp. 197-211. ISBN 9781787142817, 9781787142800

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Official URL: https://doi.org/10.1108/S2040-724620170000007013


This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.

Item Type: Book Section
Subjects: N100 Business studies
X300 Academic studies in Education
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: John Coen
Date Deposited: 07 May 2020 11:19
Last Modified: 07 May 2020 11:19
URI: http://nrl.northumbria.ac.uk/id/eprint/43038

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