Mena, Paul, Barbe, Danielle and Chan-Olmsted, Sylvia (2020) Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility. Social Media + Society, 6 (2). p. 205630512093510. ISSN 2056-3051
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Abstract
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation.
| Item Type: | Article |
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| Uncontrolled Keywords: | Instagram, message credibility, misinformation, social media, trusted endorsements |
| Subjects: | N500 Marketing P200 Publicity studies P300 Media studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Elena Carlaw |
| Date Deposited: | 29 Jun 2020 10:59 |
| Last Modified: | 31 Jul 2021 11:33 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/43594 |
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