Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Mena, Paul, Barbe, Danielle and Chan-Olmsted, Sylvia (2020) Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility. Social Media + Society, 6 (2). p. 205630512093510. ISSN 2056-3051

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Official URL: https://doi.org/10.1177/2056305120935102


This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation.

Item Type: Article
Uncontrolled Keywords: Instagram, message credibility, misinformation, social media, trusted endorsements
Subjects: N500 Marketing
P200 Publicity studies
P300 Media studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 29 Jun 2020 10:59
Last Modified: 31 Jul 2021 11:33
URI: http://nrl.northumbria.ac.uk/id/eprint/43594

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