Student Guides as Mediators of Institutional Heritage and Personal Experience

Woodward, Simon C. and Carnegie, Elizabeth (2020) Student Guides as Mediators of Institutional Heritage and Personal Experience. In: Cases on Tour Guide Practices for Alternative Tourism. Advances in Hospitality, Tourism, and the Services Industry (AHTSI) . IGI Global, Hershey, pp. 55-73. ISBN 9781799837251, 9781799837268, 9781799837275

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This paper examines the role of student guides as mediators between the institutional mission and heritage of their university and visitors to the historic campus. Drawing on a longitudinal study undertaken at two historic universities in the west, the authors establish that a small cadre of elite, competitively-chosen guides at these institutions perform a role of openness and democracy on behalf of the increasingly complex and hybrid modern university. The paper considers how student guides are able to navigate their own pride at such privileged engagement and how this privilege impacts on tours offered to visitors, where campus tours become a negotiation based on internal and external influences and are constructed and reconstructed according to the imagined or actual demands of different tour groups. By managing risk at the point of employment, and by encouraging free reign in tours, there is limited risk involved to host universities as student guides offer an informed, personalised heritage experience to both domestic and international tourists.

Item Type: Book Section
Subjects: X900 Others in Education
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: John Coen
Date Deposited: 18 Nov 2020 11:26
Last Modified: 18 Nov 2020 11:26

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