Exposing interpellation with dystopian fiction: a critical discourse analysis technique to disrupt hegemonic masculinity

Gatto, Mark and Callahan, Jamie (2021) Exposing interpellation with dystopian fiction: a critical discourse analysis technique to disrupt hegemonic masculinity. In: Handbook of Research Methods on Gender and Management. Edward Elgar, Cheltenham, pp. 182-201. ISBN 9781788977920, 9781788977937

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Text Gatto. M Callahan. J - DDFCDA Method Chapter - prepublication manuscript 20210318.pdf - Accepted Version Download (995kB) | Preview

Abstract

Dystopian fiction (DF) speculates on ‘the hegemonic order and… resistance’ (Baccolini & Moylan, 2003). Applying unconventional methods can enable researchers to look again from a new critical angle and challenge the primacy of mainstream qualitative gendered management research. DF provides a lens for critical discourse analysis/CDA enabling researchers in identifying ideological influences and proposing acts of resistance and change inspired by the genre.
Background:
This method expands on research promoting storytelling and fiction in managerial and organisational research (e.g. Rhodes & Brown, 2005). By positioning this method in an abstract space, we hope to generate creative solutions to enduring ’wrongs’(Fairclough, 2013).
Method:
Using illustrative examples with working parents, this CDA examines parental decision making at micro, meso and macro levels of discourse to demonstrate how DF can enhance CDA methods. This method aspires to the liminal spaces in between fiction and reality, towards a speculative pathway of resistance and change.

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