Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic

Petrylaite, Edita (2022) Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic. In: Consumer Culture Theory 2022 Conference (CCT 2022): Disruption for a Better World, 30 Jun - 9 Jul 2022, Corvallis, Oregon, United States.

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Abstract

A global pandemic caused by the SARS-CoV-2 virus created changes in how we socialise, work and consume. This auto-ethnographic research explores self-care practices and identifies self-love as a coping strategy to survive the pandemic. Prioritising one’s personal needs through hedonic and compensatory consumption counteracts the adversities of social lockdowns.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Self-care, self-love, pandemic (COVID-19), hedonic consumption, auto-ethnography
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 01 Aug 2022 12:53
Last Modified: 01 Aug 2022 13:45
URI: http://nrl.northumbria.ac.uk/id/eprint/49665

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