Women and leadership in public relations and communication management: Developing a rhizomatic typology of knowledge and professional development as an ecological radical feminine perspective

Bowman, Sarah and Yaxley, Heather (2022) Women and leadership in public relations and communication management: Developing a rhizomatic typology of knowledge and professional development as an ecological radical feminine perspective. In: Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations. Routledge New Directions in PR & Communication Research . Taylor & Francis, London. ISBN 9780367752392, 9780367752415, 9781003161622

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Abstract

This chapter establishes the value of an ecological radical feminine perspective of women and leadership in public relations (PR) and communication management. It supports a rhizomatic typology of knowledge and professional development and embraces feminine sensibilities of growth, goodness, sustainability, well-being and humility as an ecosophy (wise society) of PR practice. Reluctance to move beyond 20th-century masculine notions of management, leadership, careers and success has frustrated the potential to create a thriving contemporary feminised PR profession. This penalises women’s investment in professional development and inhibits maturing of the practice by favouring androcentric career assumptions that “devalue the feminine.”

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